​

Section 1: About the company

​

Founded in 2019, Airmeet is a platform for hosting virtual events, conferences, meetups, and webinars. It provides tools for hosting interactive online events, including features like live streaming, audience engagement tools such as polls and Q&A sessions, networking opportunities, and more.

​

​

Quick overview:

Current Valuation: $50.1 Mn, last round in 2022

No of customers: 4000+

Competitors: Hubilo, RingCentral Events, Bevy, Zoom

Product Offerings:

Competitor landscape:

Large players: Google, Zoom, Microsoft teams

Mid-size: Hopin, Remo,Run the world

​

​

Section 2: User Goals: Building Ideal Customer Profile, Customer Journey Map, JTBD

Airmeet is aimed at providing a seamless way for businesses to be able to conduct virtual and hybrid events for their potential or existing customers.

​

Ideal Customer Profile:

What features do they use, features the value most, frequency, willingness to buy:

Please note: It was very difficult to find Users to interview for this product, i was able to only speak to two users who have used it and love using it. The ICP profile is created based on a combination of primary and secondary research. ​

​

Sources for secondary research will be added below the table. They are mainly research websites and youtube links of people reviewing the product. Since the key goal in activation is speak to happy customers i have proceeded ahead with their feedback to create the same.

​

​

​

Sources:

https://www.trustradius.com/products/airmeet/reviews#reviews

https://www.trustradius.com/products/airmeet/reviews#reviews

https://www.getapp.com/it-communications-software/a/airmeet/reviews/

Below are some customer testimonials on review websites and social media and not present directly on airmeet platform. These feedback further corrobotate the ICPs and the Job which they are trying to achieve for the same. The Tear down is also done keep these user personas in mind and suggested improvements accordingly. Please refer to screenshots below to see what actual users feel about airmeet and what makes them happy, what defines their Aha moment

Jobs to be Done:

• Define what is the purpose for which they have hired the product
• Why did they sign-up on the product?
• What was the outcome?

​

We will focus on two types of ICP for this Jobs to be done break down

1. SME enterprise personals who conduct virtual meetings for their company. They are typically community managers or marketers. They demonstrate their business offerings, connect with potential client and existing clients at scale remotely and efficiently instead of flying down to diff locations. Airmeet gives them the inperson experience. They would typically use the hosting feature on Airmeet
2. Individuals who wish to discover and join and event to learn about a particular topic or area of interest to upskill and network. Their motivation and goals are personal and social. They wish to meet and network with like-minded individuals and industry experts

Given below is the goal of the two broad ICPs that Airmeet is trying to suffice:

​

​

​

Section 3: Teardown

​Legends:

Not doing right

Doing right

General comments

​

Source: https://miro.com/app/board/uXjVKYX5Lyo=/?share_link_id=590512732197

Please note: If there is difficulty in viewing the images below, please refer to the above miro link. It was very difficult for me to import this to PDF and hence added these images

​

​

​

Part 2 : Sign-up and setup

​

​

​

​

​

​

​

​

​

​

​

Good design is good business - John Maeda, IBM

What have they gotten right ✅

1. Very simple clean onboarding flow with ease of creation of the events in fewer clicks
2. They are able to migrate real world networking concepts and apply it beautifully virtual by means of breakout rooms and for users to be able to exchange profiles which is akin to business cards in the real world
3. Provide post event analytics
4. Handle the infra for email and messaging to potential participants

What can be improved 💡

1. More personalisation and contextual onboarding will really help in their use case and user delight. This will also help them in suggesting what type of webinar or conf they should do. Help them in customise their events accordingly
2. Compatibility: Just supporting on a single browser can be detrimental for their business. They should invest in mobile apps and also support multiple browsers.
3. Integration of more tools:
4. 1. AI tools: Use of AI for making event copies and information even more beautiful will be a great Aha moment for the customers
   2. Linkedin: Import the details of the host and attendees from Linkedin to build more credibility
   3. GMAIL: Option to import the contact info and add people easily using their email instead of filling forms
5. Scaffolding: Airtable does this real well and has seen an increase in 20% of their sales after introducing. What it essentially suggest
6. 1. Personalised onboarding
   2. Onboarding based on acquisition channel
   3. Progressive disclosure
   4. More onboarding based on the usage instead of just user personas

​

​

Section 4: Aha moments, Activation Metric & Hypothesis

Aha moments:

1. Offering robust analytics and insights to event organizers is crucial for understanding attendee behavior, engagement levels, and overall event success
2. Airmeet provides various tools for audience interaction, such as polls, Q&A sessions, and live chat, which can lead to aha moments for users when they see how effectively they can engage with their audience and gather feedback in real-time
3. The customer support is very intuitive wherein i can enter a meeting room and get directly started. Many existing users have lauded the 24X7 support and quick resolution by their team. They are setting industry standards in Customer support, which definitely qualifies as an aha moment.
4. Recognising the importance of networking in virtual events, Airmeet likely had a breakthrough moment when introducing features that facilitate meaningful connections between participants.
5. Customisation capability of the event by adding my own branding, this double down on endowment effect
6. Sending reminders to attendees and setting up their calendar before the event, ensuring that the event has maximum participation
7. Set-up check. They always run a network setup check before the event so that hosts know what all they need to fix in case of any issues

​

​

​

​Potential Aha moments:

1. Allowing users to import and add attendees from Linkedin or Google Meet, instead of filling a form for attendees
2. Making use of AI to pre-fill event details after getting information from the host on what type of event they are trying to create and what is the goal for the same
3. Device compatibility - making sure it is supported on all devices

​

Activation Metrics:

Define metrics that will eventually lead to better user retention, repeat buys and finally contribute to the business. Based on user research - Goals and problem the platform is solving, below are some activation metric and the hypothese as to why should these be metrics that airmeet should focus on optimising as a product team and how will it eventually result in better adoption and retention:

1. ​

​Number of meetings done: ​

• Activation Metric: Host at least 3 virtual meeting within the first 7 days after sign-up.

Hypothesis: Hosting multiple meetings shortly after sign-up indicates active engagement and adoption of the platform. This will also allow users to experience the rich virtual meeting and networking features that the free plan supports and will slowly boost the sales for paid plans

2. ​

Number of Participants Invited:

Activation Metric: Invite at least 50 participants to meetings within the first 7 days after sign-up.

Hypothesis : Engaging a significant number of participants demonstrates the user's intent to leverage Airmeet for collaboration and communication. This metric measures the percentage of registered participants who attend virtual events hosted on the platform. It helps assess the effectiveness of event promotion, content quality, and user engagement strategies

3. ​

No of sessions recorded

Activation Metric One Event Recorded for On-Demand Viewing in the First 30 Days

Hypothesis: Recording events enhances accessibility and extends event reach beyond live sessions.

4. ​

Duration of meeting held

​

Activation Metric : Host a total of at least 90 minutes of meetings within the first 7 days after sign-up.

Hypothesis: Longer meeting durations suggest deeper usage and investment in the platform, indicating stronger activation. This will ensure that even attendees have an enriching experience on the platform and will engage more in the future thus forming a virtuous cycle and a hook for attendees to keep coming back

5. ​

Number of Features Utilized:

​

Activation Metric: Use at least 3 different features (e.g., Polls., breakout rooms, networking) across hosted meetings within the first 7 days after sign-up.

Hypothesis: Utilizing multiple features indicates exploration and familiarity with Airmeet's capabilities, leading to enhanced activation and retention.

​

6.

No of participants attended

Activation Metric: 70% of invited attendees attend the event

Hypothesis: The more no of participants come, the more chances for the event to be successfuly, participants will be able to network better with each other and derive more value. This will also nudge the host to organise mroe events as there is a definite demand of the topic and meeting. This will create a virtuous cycle.

Other metrics to be tracked:

Quantitative:

• Repeat attendees rate on the platform, how many attendees come back and attend another event
• • D30, D45 and D90
• No of users converting into paid clients after signing-up. We will check this conversion across diff time periods
• • D30
  • D45
  • D90
• How many organisers added to an account - How many hosts is each company adding to
• Avg no of events done by the user:
• • D7
  • D15
  • D30

• Average Event Duration: Average event duration calculates the average length of time users spend participating in virtual events on the platform
• Different geographies the users are attending from: This will help in suggesting localisation of certain events and provide more insights to the host

Qualitative:

• Avg rating/feedback received from the virtual event by the attendees
• CSAT Score received via chat support
• NPS score received by the host creating and hosting events who will be the power user
• Product reviews across websites like - G7, getapp, trustradius

​

​